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Beach Bar

Shore de Lush Beverage Labels & Packaging

Branding & Identity | Concept Development | Packaging & Label Design | Photography | Research

The design challenge centered around bridging the gap between the local community of the Dominican Republic and the tourists who visit the region. I envisioned a beverage that would empower those living in a tourist-driven economy. Key elements of this packaging concept emphasized sustainability through recycling and reusability. Furthermore, the product's profits were donated to support the indigenous people in need, offering a helping hand to the local community while allowing visitors to savor the authentic flavors of the island. To fuel the creative process, I curated a mood board featuring photographs that vividly illustrated the disparities between the local residents and the tourists in the Dominican Republic.

Research & Development 

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Moodboard

Color Palette

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Execution

© 2025 by McKenzie Henke 

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