McKenzie Henke

Shore de Lush Beverage Labels & Packaging
Branding & Identity | Concept Development | Packaging & Label Design | Photography | Research
The design challenge centered around bridging the gap between the local community of the Dominican Republic and the tourists who visit the region. I envisioned a beverage that would empower those living in a tourist-driven economy. Key elements of this packaging concept emphasized sustainability through recycling and reusability. Furthermore, the product's profits were donated to support the indigenous people in need, offering a helping hand to the local community while allowing visitors to savor the authentic flavors of the island. To fuel the creative process, I curated a mood board featuring photographs that vividly illustrated the disparities between the local residents and the tourists in the Dominican Republic.