At Instant Brands, I had a multifaceted role that involved collaborating on campaigns for well-known brands like Corelle, Corningware, Pyrex, Chicago Cutlery, Visions, and Snapware. My tasks included working on digital ads, organizing shot lists, managing various print projects, and producing product images for Amazon and Walmart. Our creative team was dedicated to refreshing these iconic brands and expanding our reach to Millennial and Gen-Z audiences. After receiving briefs, we engaged in extensive brainstorming sessions to shape creative concepts. I frequently compiled our ideas into presentation decks for leadership review. Additionally, I was responsible for crafting shot lists tailored to different brands and products, covering silo shots, collection shots, and lifestyle scenes. We meticulously selected food and kitchen settings that aligned with the brand's identity. Lastly, I contributed to the reproduction and resizing of banner ads, social media posts, and email campaigns.