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McKenzie Henke

Avail Activewear
Advertising | Branding & Identity | Copy Writing | Package Design | Photography | Research
My design challenge involved crafting a life-enhancing medical product that seamlessly blended with contemporary fashion. I conceptualized a brand for a pair of leggings that not only exuded style but also contributed to the user's well-being. The key innovation was the incorporation of Celliant fiber into the fabric, enabling wearers to regulate their body temperature, boost metabolism, and support cell repair, among other benefits. Leveraging the distinctive copper hue of Celliant, I chose to embrace this color as an integral part of the brand's identity.
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